When I bought my Fuji FinePix X100 there was a small neck strap with the Fuji logo in the box. That didn't work for me so I was looking for something else. In a forum I read about the Gordy's Camera strap and I was immediately sold.
I ordered a Wrist strap lug-mount Long, Black leather with Red wrapping and a integral strap bumper. Very long name, but just a great camera strap.
The strap has been used for half a year and the leather has became softer and it feels great now. Also the length is just right for me, even when wearing gloves in the winter.
And when the NEX-7 arrived it also had a tiny neck strap and again this didn't work for me; the NEX-7 is small and has a good grip, so I like to keep it in my hands when I'm shooting.
So now the Gordy's camera strap is transferred to the NEX-7. This will stay on my camera for everyday use and I can highly recommed it.